One of the UK’s largest Specialist Supplier of Building Products and Double Glazing using GDO to support their Dealer Network
GDO is extremely intuitive, and takes out all the guesswork when it comes to designing and producing effective marketing tools. Available to order are a number of printed items, from brochures and drop cards to banner stands that can easily be personalised. Also available are popular promotional items including pens, mugs, tape measures and even clothing so that employees can be kitted out in branded workwear.
GDO can also be scaled up so that you can tailor-make marketing campaigns: artwork templates can be edited instantly with new text and images, and mailing lists can be added to templates to produce targeted personalised mailings.
“We have launched a powerful new online marketing tool that promises to give our dealers the opportunity to have their say on their marketing output and budget. Using GoDesignOnline (GDO) marketing portal allows our dealers to easily customise and produce marketing literature that are a perfect fit for their businesses.” explained their Brand Manager, “We have a very close relationship – like a family, if you like, therefore, it is important that we develop our marketing support to match their specific requirements, rather than roll out a one-size-fits-all package. The result is GDO, which is already receiving very positive reviews from those who have tried it. In a move to further reduce marketing complications, we have launched a quarterly campaign to target prospective customers in each postcode area. This tool has provided me with a brilliant platform for us to adopt a more personal and demographically tailored approach.”
Their South East region has already taken advantage of GDO, and has launched a new range of promotional items and clothing.
“The term ‘marketing’ can seem very daunting. However, with GDO’s admin tools it is extremely quick and easy for managers to control and manage all aspects of the site. The new online portal was incredibly easy to use, and got delivery within a couple of days of placing the order, the South East’s marketing manager commented, ‘It’s reassuring to be in control of such a variety of marketing tools, as well as the budget.”
Building Supplies - Brand Manager